Account overview
A clear view of emBIO’s advertising and social presence.
Notes from Haven
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Paid Advertising
Organic Metrics
Your reporting channels
Connecting to Meta…
Paid Advertising
Meta and TikTok. One clear view of your advertising.
Meta Ads · Facebook & Instagram
Additional results · Account totals for the selected dates · Independent of ad set search
TikTok Ads
Awaiting authorization.
TikTok account totals use the ad account’s reporting timezone. Reach is the period total, not a sum of daily reach. Click and video definitions differ between platforms.
Spend over time
Daily investment by channel
Channel breakdown
Where your budget is working
Ad set performance
Compare investment, engagement, and results.
| Ad set | Channel | Spend | Impressions | Reported clicks | CTR | Link clicks | Video views |
|---|
Organic Metrics
Your Facebook and Instagram audience, content, and engagement.
Last 28 completed days · Follower totals are current · Account insights may include boosted or paid activity.
Recent Instagram posts
Posts will appear after Instagram is authorized.
Data Sources
Connection status and reporting settings.
Meta connection · Haven only
Reconnect advertising, Facebook and Instagram with a renewed Meta user token. The token is sent only to this website’s server and Meta, and saved in private server storage. It is never included in reports or returned to the browser.
TikTok Ads connection · Haven only
In your TikTok app, add this exact Advertiser redirect URL:
App ID: 7704922230404874260 · emBIO ad account: 7614149666906308625. Enter the App Secret here to save it in private server storage, then authorize emBIO’s ad account through TikTok.
Reporting settings
English · Euro (€) · Europe/Athens
Meta Ads and TikTok Ads update when the dashboard opens, when dates change, and every five minutes while visible. Facebook and Instagram use the last 28 completed days; follower counts are current. Meta may revise or delay reporting. Nothing refreshes while the dashboard is closed.
Reports and published notes are publicly readable. Credentials remain on the server. Unavailable metrics are shown as —.